5 Reasons Pay-Per-Click is a Better Option Than SEO

Ideally, every Web site should be supported with a good search engine optimization program. But once you’ve gone through the “best practices,” good SEO is very expensive. It certainly can be worth the cost, especially when compared to the damage bad SEO can do, but, especially for smaller organizations, pay-per-click often is a better option. Here are five reasons why: [Read more…]

Silk, an Interactive Art Generator

Silk Interactive Art GeneratorSilk is a wonderful interactive site for creating art using patterns created by “silk” threads.

Click and hold your mouse on the screen canvas and pattern emerge and grow. Drag, swirl, zig or zag to add new patterns. There’s a controls for symmetry: vertical to mirror the pattern on either side, four-way to addthe  top and bottom, or none to disable symmetry completely. [Read more…]

Google Enhances Adwords – for Google

Are Google’s “enhanced campaigns” a benefit for Adwords users, or another way to charge more with less accountability? It was the latter when Product Listing Ads rolled out, a fact driven home to us when it became clear that Google itself didn’t know how PLAs integrated with or otherwise affected existing campaigns. At least, that’s what the Google Adwords rep told us.

So now we have “enhanced campaigns,” which supposedly will make campaign management simpler and campaigns more effective. Here are the three key benefits, per Google: [Read more…]

Facebook Fatigue? Not So Much.

Pew Research has released a new study on Facebook use, and there’s a lot of distress and hand-wringing over “Facebook fatigue” because the study and most reports I’ve seen lead with:

61% of Facebook users have taken a voluntary break from using the site at one time or another and 27% plan to spend less time on the site this coming year.

Hot stuff, and just the kind of grist the media likes to mill these days, but it’s not so hot in context. [Read more…]

Top 3 Super Bowl Takeaways for Internet Marketers

1. Social media rewards the opportunistic.

The Oreo Super Bowl ad was pretty bad. The “cream vs. cookie” campaign has had its moments, but taking it from sibling rivalry to raging violence seems to run counter to the image Oreo wants as “America’s favorite cookie.”

I guess it was supposed to be funny that the fights took place in a library and everyone was whispering. But that joke got very old very quickly. Instead, it was just another example of the extremes advertisers go to when they run out of good ideas.

But Oreo saved itself by jumping on Twitter when the power went out at the Superdome. Beginning with the “You Can Still Dunk in the Dark” tweet, it rode a wave real-time consumer engagement and post-event PR that no amount of paid advertising can match. [Read more…]

Facebook Facial Recognition Returns. Time to Check Your Privacy Settings

Facebook is turning photo tagging and recognition back on, and, like a lot of these “features” that potentially affect privacy, it appears that the option is turned on by default. So, especially if you don’t want photos of people who may or may not be you tagged and presented as such, take a look at your privacy settings now. [Read more…]

Wordplay with Visuwords

VisuwordsIf you like playing with words, you’ll love Visuwords.  Might even learn something, too.

Type in a word and click enter. Or just click “Random.” Either way, a network of “synsets” (a node with a single word that represent a group of related words) pops up. Roll your mouse over a node, and a definition and synonyms appear.  Double-click on a node and it expands with more, related words.  Keep doing that and your browser soon is filled with a network of words that can improve even the most expansive mental lexicon.  (Found that searching for “vocabulary”.) [Read more…]

Google Debuts “Shopping for Suppliers”

Having spent a good number of years in the electronics OEM business, the announcement of Google Shopping for Suppliers got my attention. Google appears to be building a search version of the print product tabloid for engineers and purchasing agents, that, like all Google products, can become a game changer for marketers.

Right now, many companies are listed on, but not integrated into, Google Shopping for Suppliers. Rather, Google scraped data from their Web sites and uses it to fill out the system as it’s built. For the full benefit, you need to be a “Google Verified” supplier. [Read more…]

Newegg Wins Appeal Against Shopping Cart Patent Troll

Online retailer Newegg took the road less traveled, deciding to go to court and fight rather than pay a royalty to patent troll Soverain. The ruling is important news for all e-commerce companies, since Soverain had been making claims that could have required royalty (and damage) payments from virtually any site using a “shopping cart.”

The January 22 Federal appeals court ruling was unanimous and invalidated all patents that Soverain had asserted against Newegg. That ruling reverses a trial result in Soverain’s favor, and while Soverain may appeal, it seems unlikely that the appeals court ruling would be overturned. [Read more…]

Yes, This is a WordPress Site

We’re in the process of converting the Essential Presence site to the WordPress platform.

Some of you who know me may be surprised by this. Even though I’ve always been a big fan of WordPress for blogging, I’ve been less enthusiastic about its use as a full-on CMS for Web site. But it’s become a quite good CMS, and I recommend it wholeheartedly depending on the site objectives.

EP is moving in a direction where our site objectives are well met by WordPress as CMS, so here we go.

We’re in Phase 1 of the conversion of the live site. So far, so good.