Top 3 Super Bowl Takeaways for Internet Marketers

1. Social media rewards the opportunistic.

The Oreo Super Bowl ad was pretty bad. The “cream vs. cookie” campaign has had its moments, but taking it from sibling rivalry to raging violence seems to run counter to the image Oreo wants as “America’s favorite cookie.”

I guess it was supposed to be funny that the fights took place in a library and everyone was whispering. But that joke got very old very quickly. Instead, it was just another example of the extremes advertisers go to when they run out of good ideas.

But Oreo saved itself by jumping on Twitter when the power went out at the Superdome. Beginning with the “You Can Still Dunk in the Dark” tweet, it rode a wave real-time consumer engagement and post-event PR that no amount of paid advertising can match. [Read more…]