5 Reasons Pay-Per-Click is a Better Option Than SEO

Ideally, every Web site should be supported with a good search engine optimization program. But once you’ve gone through the “best practices,” good SEO is very expensive. It certainly can be worth the cost, especially when compared to the damage bad SEO can do, but, especially for smaller organizations, pay-per-click often is a better option. Here are five reasons why: [Read more…]

Google Enhances Adwords – for Google

Are Google’s “enhanced campaigns” a benefit for Adwords users, or another way to charge more with less accountability? It was the latter when Product Listing Ads rolled out, a fact driven home to us when it became clear that Google itself didn’t know how PLAs integrated with or otherwise affected existing campaigns. At least, that’s what the Google Adwords rep told us.

So now we have “enhanced campaigns,” which supposedly will make campaign management simpler and campaigns more effective. Here are the three key benefits, per Google: [Read more…]

Google Debuts “Shopping for Suppliers”

Having spent a good number of years in the electronics OEM business, the announcement of Google Shopping for Suppliers got my attention. Google appears to be building a search version of the print product tabloid for engineers and purchasing agents, that, like all Google products, can become a game changer for marketers.

Right now, many companies are listed on, but not integrated into, Google Shopping for Suppliers. Rather, Google scraped data from their Web sites and uses it to fill out the system as it’s built. For the full benefit, you need to be a “Google Verified” supplier. [Read more…]