Google Enhances Adwords – for Google

Are Google’s “enhanced campaigns” a benefit for Adwords users, or another way to charge more with less accountability? It was the latter when Product Listing Ads rolled out, a fact driven home to us when it became clear that Google itself didn’t know how PLAs integrated with or otherwise affected existing campaigns. At least, that’s what the Google Adwords rep told us.

So now we have “enhanced campaigns,” which supposedly will make campaign management simpler and campaigns more effective. Here are the three key benefits, per Google: [Read more…]