Facebook Fatigue? Not So Much.

Pew Research has released a new study on Facebook use, and there’s a lot of distress and hand-wringing over “Facebook fatigue” because the study and most reports I’ve seen lead with:

61% of Facebook users have taken a voluntary break from using the site at one time or another and 27% plan to spend less time on the site this coming year.

Hot stuff, and just the kind of grist the media likes to mill these days, but it’s not so hot in context. [Read more…]

Top 3 Super Bowl Takeaways for Internet Marketers

1. Social media rewards the opportunistic.

The Oreo Super Bowl ad was pretty bad. The “cream vs. cookie” campaign has had its moments, but taking it from sibling rivalry to raging violence seems to run counter to the image Oreo wants as “America’s favorite cookie.”

I guess it was supposed to be funny that the fights took place in a library and everyone was whispering. But that joke got very old very quickly. Instead, it was just another example of the extremes advertisers go to when they run out of good ideas.

But Oreo saved itself by jumping on Twitter when the power went out at the Superdome. Beginning with the “You Can Still Dunk in the Dark” tweet, it rode a wave real-time consumer engagement and post-event PR that no amount of paid advertising can match. [Read more…]

Facebook Facial Recognition Returns. Time to Check Your Privacy Settings

Facebook is turning photo tagging and recognition back on, and, like a lot of these “features” that potentially affect privacy, it appears that the option is turned on by default. So, especially if you don’t want photos of people who may or may not be you tagged and presented as such, take a look at your privacy settings now. [Read more…]