Google Warns Not to Use Press Releases for SEO

Take care when using online press releases as part of your SEO program. They’ve long been promoted as a way to build SEO-friendly inbound links, even though Google made it clear some time ago that, no, those links don’t count for SEO any longer.

Now Google has gone a step further and warned via a recent update to their Webmaster Guidelines that they may be interpreted as part of a link scheme and therefore hurt your SEO. [Read more…]

Bad Backlinks Might Not Hurt Your SEO

So, why do some sites with what appear to be low quality backlinks get past Penguin and do exceedingly well on Google search? According to Matt Cutts, one reason is that “the algorithms haven’t gotten good enough yet” to catch them.

Really? The algorithm is good enough to punish sites so severely that they lose virtually all their organic-driven business, but it’s not good enough to penalize competitors using Russian link networks or keyword-rich anchor links in the footers of low-quality blogs? (I thought it was an isolated case, until I saw a comment from someone with the same problem.) [Read more…]