FTC Reminds Search Engines to Clearly Differentiate Ads from Organic Results

The visual cues that separate organic search results from paid ads have been blurring for some time now, and if you use search engines regularly, you may have noticed the changes. But even if you are a frequent user of search engines, the changes may have been too subtle over time to have been noticed.

The FTC has noticed, though, and sent letters to the search engine companies letting them know that recent changes in the FTC’s guidances on disclosures in digital advertising emphasize the need clear visual cues, labels or other techniques to distinguish ads from organic results. [Read more…]