Google Kills Authorship in Search Results

Yesterday, Google again did what Google does, and abruptly announced that they had stopped supporting Authorship in search results.

The Google announcement , made by John Mueller on his Google+ page, stated that they “observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.”

While this means that Authorship will not be a ranking signal, in follow-up discussions to the announcement, Google said that Publisher data is not affected at this time. So company Google+ pages and the site Publisher markup used with it could still be beneficial.

Also, in the context of the value of the personal Google+ pages set up as part of Authorship, the Google representative said “links are links,” implying that personal pages and the links to and from could have a benefit.

Authorship markup will not hurt, and there’s always the chance Google will decide to use it at some later date. So, if it’s on your site, there’s no reason to use it. But if you never got around to adding Authorship markup as part of your SEO program, you can cross it off the list.

About Lee Stral

Lee is a marketing consultant who has specialized in Internet marketing and Web site development since the Internet first showed promise as a marketing channel. Prior to founding Essential Presence, he was partner in an integrated marketing communications agency working with technology, professional service and non-profit organizations.

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