Ready or not, here they come, via Nuance.
Dubbed “Voice Ads,” Nuance says their new mobile advertising format not only is engaging and entertaining, but conversational, as well.
The system that uses voice recognition to identify what the viewer is saying and come back with an appropriate response. The demo uses a Magic 8 Ball app and, frankly, it’s not all that impressive. But it if you can craft the messages and prompts properly, there’s the potential to create the illusion of a live, two-way conversation while providing a meaningful interaction.
Take a look: