Are You Ready for Ads that Talk Back?

April 11, 2013 by

Ready or not, here they come, via Nuance.

Dubbed “Voice Ads,” Nuance says their new mobile advertising format  not only is engaging and entertaining, but conversational, as well.

The system that uses voice recognition to identify what the viewer is saying and come back with an appropriate response. The demo uses a Magic 8 Ball app and, frankly, it’s not all that impressive. But it if you can craft the messages and prompts properly, there’s the potential to create the illusion of a live, two-way conversation while providing a meaningful interaction.

Take a look:

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About Lee Stral

Lee is a marketing consultant who has specialized in Internet marketing and Web site development since the Internet first showed promise as a marketing channel. Prior to founding Essential Presence, he was partner in an integrated marketing communications agency working with technology, professional service and non-profit organizations.