Archives for March 2015

Google to Increase Penalties on Doorway Pages

Doorway pages, once a favorite tool for search engine optimization, for some time now have been frowned upon by search engines. Now, Google has announced a “ranking adjustment” that will severely penalize doorways, and marketers who use doorways will feel the pain.

Doorways are standalone pages or sites designed to rank highly for specific keywords. They are intended to funnel visitors to other content that may or may not be related to the search queries they are optimized for. Successful doorways can garner multiple returns in search results that lead to essentially the same destination, reducing the usefulness of the search results. [Read more…]

Getting a “Like” over Having a Life

This really shouldn’t be a surprise, but it seems as if we’ve become obsessed with sharing every little bit or our lives with whatever known and unknown people we can reach via our social media accounts. [Read more…]

Google Giving You Until April 21 to be Mobile Friendly

Beginning April 21, Google will begin using mobile friendliness as a ranking signal. That means sites that aren’t mobile friendly will be pushed down the search results page, if not penalized more severely.

Google has a page where you can test your site to see if it’s mobile friendly. There’s also a Google guide to making your site mobile friendly.

Your Webmaster Tools account also will give you a full list of mobile usability issues.