There are plenty of rules for social media engagement, and I have my own ever-growing list. But the more involved I get in social, the more I realize that there are three things that are absolutely critical:
1. Be Nice.
Even if you’re well-known among friends and associates for your cynical snark, the unkind are quickly ignored or worse in the social space. Don’t slam the competition. Don’t criticize your employer or colleagues. Don’t attack, even if attacked. No one comes away from social media fights looking good. If you disagree with someone or something, it may be not be easy to come up with a cogent argument for your position, but it’s much easier than doing damage control for your online reputation. [Read more…]